Friday, March 12, 2010

Introducing the Yohawk


Blake changed suburban fashion forever this evening by busting out of the mold with the newly coined "Yohawk". Hip, edgy, a little fruity and at the same time, oh so sweet. "How can I achieve this look?" you may ask. Simply end any meal with a small bowl of yogurt and throw in some attitude. Have fun. Get messy with it. With practice, you too can perfect this alt-toddler, rocker-chic coif. Willy nilly wannabes beware - you've got to own it to pull this look off.

Wednesday, March 10, 2010

Happy Birthday to ME!

As I eagerly await "the other side of 35" (gulp, snort, guffaw) I decided that a special birthday present was in order. Toolsnob.com's glowing review of the Fein Multimaster solidified my notion of it as the holy grail of tools. I promptly placed my order. The UPS man drove away a few minutes ago and I have been staring at the Multimaster ever since. A vision of orange and black, perfectly nestled in its case with attachments galore. Each one shiny, new and labeled accordingly. Since I am home with both kids this afternoon, I will stare a little longer then pack it away for later when I can take the time to savor each little piece, devote my full attention to the instruction manual and let my inner nerd run wild. I can hardly wait. Happy birthday to me. Happy birthday to me. Happy birrrrthdaaay to meeeeeeeeeeeeeeee. Happy birthday to me!

Wednesday, March 3, 2010

One, two, three CRY! (and then buy)

Direct TV has changed my life. Coincidentally that is their new advertising tagline and coincidentally that's what this post is all about. I cried three times watching the season premier of "Parenthood" last night (for the record so did Charles) which normally I wouldn't even take notice of - aside from the fact that I've seen 10 bazillion promos for it over the last few weeks. I recently realized that no matter what I'm listening to, watching or Googling lately - I identify strongly with at least 1 out of every 2 advertisements I hear. Procter and Gamble's "Thanks Mom" Olympic ad campaign? Brilliant, poignant - totally had me bawling. Their closing spot, "What's better than being an Olympic athlete?" Cut to shots of Olympian's Moms reacting to their children's individual victories - "Being an Olympic athlete's Mom." I'm crying right now just thinking about it and of course I am - that commercial was designed to make me cry...all the way to Target for more Pampers ; ) I typically have not identified with commercials in this way - not sure why that is but I'm truly enjoying it now that I do. Is the creative talent right now that much better? Has the fact that I know sooooooooo much about the numbers and science behind it all finally worn off? I'm the one usually placing client's commercials where they need to be for maximum demographic impact! Has the fragmentation of media and creation of niche media channels finally collided perfectly with consumers like myself who've fine tuned their media consumption OR is 1 out of every 2 ad dollars actually spent to reach me: woman, 35-54, 2.3 children at home, dual income family / prime demographic CONSUMER extraordinaire? Probably a little bit of both and I, for one, am LOVING it and find it endlessly fascinating!