Thursday, September 20, 2012
Speaking on a Molecular Level Of Course
Quick story here from a recent meeting I had at a large, successful, global bio-pharma company here in RTP. We're helping them to evolve their brand imagery. They were presenting a powerpoint deck to possible investors recently. Their opening slide had a big, beautiful, colorful, high def photo of a cell at the molecular level. They fielded questions as to what kind of cell it was - they had no idea - the point of it was to demonstrate their domination of the bio-pharma space. One of the scientists in the meeting took great delight in pointing out that the image was that of a testicular cell. Not sure I would have been able to keep a straight face through the rest of that presentation! Ha ha! I'll be telling this story for awhile : )
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