Thursday, March 3, 2011

What is it that you do?




I was at a dinner gathering last night with my yoga class and someone asked me what I do.  If you've ever worked in an ad agency, it's pretty cut and dry but for some reason I have never gotten anything but a blank stare back when trying to explain it to others!  Nevermind trying to explain it to your 5 year old.  A few weekends ago, I had to work on a Sunday.  We were shooting high def video for our latest television commercial for one of our clients - a local hospital.  They are known for their trauma and rehab services.  We had permission from a recent patient to use his story and built this commerical around it.  His name is Kevin and he's around my age.  A few years ago he fell off a roof and is now paralyzed from the waist down.  He plays in a paraplegic basketball league here in Raleigh and we were able to get some of his teammates to take part in the shoot as well.  We were hoping to get 2 or 3 of them to show up - about 15 showed up.  It's pretty amazing to watch them play.  I brought Charles, Devlyn and the boys with me to the shoot so I wouldn't have to miss out on any weekend time with them.  On the way over Devlyn hemmed and hawed a little bit - going to "Mommy's work" wasn't what he had envisioned for his Sunday afternoon!  A lot of comments about how "boring" the tv shoot sounded as I tried my best to make it sound cool and exciting ; )  Fast forward an hour or two and Devlyn was all but diving between wheelchairs to grab the ball so he could throw it back to the guys.  He was the designated ball boy and LOVING it.  They loved him too and even threw it to him a few times b/c they saw how much fun he was having helping out.  Beebs, of course, was right behind him trying to do the same.  On the way home he told me, "That wasn't boring Mommy.  That was fun!"  We just got out of post production and this spot and it's accompanying radio spot hit the airwaves tomorrow.  I'll have to show it to Devlyn tonight when I get home.

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