Decode Jay-Z with Bing

I can't claim to be an avid fan of his music but I've been impressed and intrigued by Jay-Z as a producer and marketer for a long time.  He does things big and he does them right.  The agency that handled the marketing campaign to promote his book "Decode Jay-Z" recently won a Gold CLIO for the campaign.  A CLIO is the highest honor you can win in advertising and this campaign certainly deserved it.  A global, integrated campaign in partnership with Bing that delivered 1.1 billion media impressions, resulted in 1 million new Facebook fans and earned Jay-Z a NY Times best seller list debut.  Cross promoted using, traditional, social and guerrilla media, it had a worldwide gaming side to it as well using Bing's Google Earth like product.  I think it may be impossible to explain the unbelievable scope and coolness of this promotion in words, so here, see for yourself.  Visit the link below and then click on the first black box on the left to launch a video all about it.

http://www.clioawards.com/winners/winners.cfm?medium_id=6

UNBELIEVABLE.  I can't imagine being behind the execution and production of this campaign.  This is the sort of project that you could work on non stop for an entire year to pull of.  SO COOL!